Hunting & Fishing - Hard & Soft Baits

Gulp!® Saltwater Swimming Mullet - 5" - Pearl WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish...

X-Rap® Magnum® 40 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnu...

X-Rap® Magnum® 30 Silver Blue MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives t...

Gulp!® Saltwater Swimming Mullet 6" - Pink ShineThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! B...

Gulp!® Saltwater Sand Eel - 5" - Silver MudThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkle...

X-Rap® Magnum® 30 Hot HeadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset...

X-Rap® Saltwater 4-3/4" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these ...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Silver BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "...

X-Rap® Saltwater 3-1/8" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude ...

X-Rap® Saltwater 4" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude thes...

Husky Magnum 15 - 5-1/2" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, inter...

X-Rap® Saltwater 4-3/4" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits ar...

Husky Magnum 25 - 6-1/4" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, inter...

Husky Magnum 25 - 6-1/4" - Hot Pink UVThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal ...

Tuna Catcher Rigged 5 - 5.5" - MahiFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite ...

Tuna Catcher Rigged 5 - 5.5" - SlushyFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorit...

4-1/8" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from...

X-Rap® Twitchin’ Mullet 2-1/2" Purple Chartreuse  The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a ...

X-Rap® Twitchin’ Mullet 3-1/8" Purple ChartreuseThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wi...

X-Rap® Saltwater 3-1/8" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these...

X-Rap® Saltwater 5-1/2" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits ar...

X-Rap® Saltwater 5-1/2" - Hot HeadSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits ...

X-Rap® Magnum® 30 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnu...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...