Hunting & Fishing - Hard & Soft Baits

CountDown® Magnum® Elite 185 - 7" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-...

Money Roll Flasher - 11" - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ba...

3-1/4" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from al...

X-Rap® Magnum® Xplode 130 - MulletThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS bod...

X-Rap® Magnum® Xplode 130 - Blue SardineThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled A...

Gulp!® Saltwater Swimming Mullet - 5" - Pearl WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish...

X-Rap® Magnum® 15 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pre...

X-Rap® Magnum® Xplode 130 - ClearThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body...

X-Rap® Magnum® 30 Redhead UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pres...

Gulp® Saltwater Swimming Mullet 5" - Nuclear ChickenThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fis...

30' Jet Driver - Clear UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...

X-Rap® Magnum® 15 Blue SardineThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pr...

X-Rap® Magnum® 30 Purple MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its...

Tuna Catcher Rigged 5 - 5.5" - Black KnightFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial f...

2-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apa...

3-1/4" Dipsy Diver - Clear/Clear Bottom UV Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart f...

2-1/4" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from al...

20' Jet Driver - Silver CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxe...

4-1/8" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from al...

X-Rap® Magnum® Xplode 170 - Blue SardineThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled A...

X-Rap® Magnum Stick 17 - HD GhostThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, ma...

X-Rap® Magnum® Xplode 170 - DoradoThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS bod...